Hey there, spiritual solopreneur!👋 Erica here, dropping in with your Sunday night pep talk with something close to my heart: the power of consistent brand visuals.
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A 6-Minute Brand Transformation
Behind the Scenes of Creative Direction
This week, I want to take you behind the curtain of a recent work critique session in Tabernacle with Allison, one of our incredible Residents (and a nurse turned yoga instructor!). What started as a simple Canva review transformed into a masterclass in brand consistency that perfectly exemplifies why I'm so passionate about teaching these skills.
The Art Director's Eye: Watch the Magic Unfold
[6-minute video of Allison's work critique at 2x speed]
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After years of mentoring spiritual solopreneurs, I've learned that throwing money at experts doesn't always solve our brand challenges. I've seen too many beautiful $15,000 websites that completely miss the soul of the work. Why? Because no one can speak to your people like you can.
In Tabernacle, we teach three core elements of brand consistency:
- Fonts: Your typography tells a story
- Colors: Your palette creates emotion
- Graphic Style: Your visual language builds recognition
During Allison's critique, we focused on maintaining these elements across her carousel posts. The result? A cohesive story that her audience can follow and remember.
From Disconnect to Harmony
The Technical Details
What made this transformation so powerful was the interplay between two key files:
- Allison's carefully crafted moodboard from Wk 4 in Tabernacle (her brand's North Star)
- Her Instagram Stories file from Wk 10 (where the rubber meets the road)
Here's what we discovered:
- Background color consistency creates a visual thread that guides the eye vs changing colors from slide to slide
- Text formatting builds a rhythm your audience can follow
- Strategic photo placement serves the message, never overshadows it
The turning point for me was when we stopped seeing each slide as a standalone piece and started viewing them as chapters in the same story.
What I'm Working On:
Deep in the final stages of Tabernacle 9.0! Our Residents are flourishing - their brands are so well-defined now that Canva has become their creative playground.
Watching them confidently mix and match their carefully chosen fonts, colors, and graphic styles (developed since August!) fills my heart with joy.
What I'm Celebrating:
Two massive wins this week: 1. Watching Allison's confidence soar as she masters her brand visuals. 2. Seeing our Tabernacle community embrace their creative power and build truly authentic brands
Your design skills are like muscles - they grow stronger with practice and proper guidance. You don't need to hire out every creative task. With the right tools and training, you can create a brand that truly resonates with your soul's work.
Mark Your Calendars!
On November 29th (7am EST), I'm offering a special 24-hour Black Friday access to Tabernacle Self-Study for $1000. The best part? This investment counts toward the full program if you decide to join us later for the complete experience, including these transformative work critiques.
Your brand consistency journey starts here!
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Design boldly. Design consistently. Design now. Your brand visuals aren't meant to be generic templates. The more you embrace your unique style, the more memorable your work becomes.
Until next Sunday, keep creating with intention,
P.S. Ready to master your own brand visuals? Don't forget to join the waitlist for Black Friday access! ✨
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