I'm excited to share a recent collaboration with my Tabernacle Resident Laura Carbone, a voice coach and activist based in Germany. This project perfectly illustrates what I've been preaching about visibility!
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From Vision to Visuals:
A Behind-the-Scenes Transformation
Laura came to me with a draft of an Instagram carousel for her mediumship consultation offering. While she had the basic elements, her message wasn't entirely communicating the value of her unique process.
What I noticed right away: the language saying "a sacred space to connect with inner wisdom" was beautiful but vague. It didn't tell me exactly what a mediumship consultation was or why someone should invest in it.
Therefore, we worked together to transform her carousel into something that truly communicates her value.
The Transformation Process:
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Clarifying the language: Her original copy said, "a sacred space to connect with inner wisdom." This is beautiful but vague. We refined her copy to clearly explain what happens in her sessions: "I connect with your energy and act as a channel to bring forward guidance specifically for you."
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Making her methodology visible: Instead of just listing elements (mind, heart, womb space), we created a visual framework showing how these elements work together to channel clarity.
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Improving visual hierarchy: We adjusted typography to create "digestible bites" of information - using different font sizes to guide the reader through each concept step by step.
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Creating visual consistency: We ensured backgrounds complemented rather than competed with the text, making her message the star.
Watch the Work Critique I Recorded For Laura:
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This is precisely what I mean when I talk about the visibility challenge! (see below) It's not just about showing up - it's about making your unique process visible and understandable.
When we sketch our frameworks and map out our methods, we transform our invisible wisdom into clear pathways clients can follow. It's the difference between saying "I help you find clarity" and showing exactly HOW that clarity emerges through your specific approach.
What in your business needs this kind of visual clarity?
What process are you keeping mysterious that could become your most powerful selling point if made visible?
What I'm Celebrating :
I am doing a visibility challenge on IG with Tabernacle Residents! Lately, I've been feeling this visibility challenge deeply. Most residents tend to hide behind their computers and hope their brilliance somehow transmits through the screen without them actually showing up. But that's not how transformation works. Not for me, not for my clients, not for anyone creating meaningful work in this world. So I ask: What am I really afraid of when it comes to being seen?
I realized that what I really want isn't just to be known. It's to have my methodologies and frameworks understood—to show others the exact steps I take to guide transformation rather than keeping them mysterious or vague.
What I'm Loving:
Sivan Breeham's new hand-drawn framework! I got my Residents inside Tabernacle to draw their frameworks by hand. Below, you can see how she sketched out her processes, turning her invisible wisdom into visible roadmaps.
When a process is clearly mapped out, you can follow it, trust it, and experience its results for yourself.
What I'm Loving:
The realization that visibility isn't just about being seen—it's about helping others see possibilities they couldn't before. It's not about perfect graphics. It's about making your unique genius visible.
Sometimes, we can't control how others perceive us. But we can clarify how we present our work so its value is undeniable. It's a small practice, but it's making a tremendous difference in how my residents articulate their offerings.
And that's a wrap for this week!
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If you've been struggling to explain your process, maybe there's a simple sketch waiting to be drawn that would change everything.
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Until next Sunday, keep creating, keep persisting, keep shining!
Onward and upward,
Erica
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