Hey there, spiritual solopreneur!👋 Erica here, dropping in with your Sunday night pep talk to inspire your launch prep work.
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Recently, I received a heartfelt message from a soon-to-be Angelus Advanced participant (let's call her Claire):
"I'm struggling to organize all my business ideas. There are so many pieces, and I don't know where to start. I need a launch plan, but my mind feels all over the place."
Claire's words are not unusual. Many of us feel this way when facing a launch.
While launches do require extensive preparation, the key is to keep your core approach simple and consistent.
My 4-Step Launch Blueprint
Here's the approach I use to guide my clients through their launches:
01
BEGIN ☀️
Let's bring your vision to life by listening to your inner wisdom and your people. Saturating and seducing the right data to start crafting your unique brand message. (this gets juicy).
02
CONTINUE 🐍
Translate this message into a cohesive, attractive visual brand that resonates with your audience through consistent and repeated use.
03
COMPLETE 🌙
Acknowledge that completion is easier when you've given it your all. Relentlessly tweak until your design is defined and fully aligns with your selling voice and vision.
04
SHARE 🪰
Dare to share, engage, and educate in a public way. Monitor the spirit of your project, tracking leads, and documenting it all to enhance your next interaction.
The Launch Reality Check
Now, I don't want to come off like this is easy. There's a lot of behind-the-scenes work that goes into a successful launch. I give myself a minimum of 5 weeks to launch and enroll before the start of any of my courses. And remember, Tabernacle wasn't built in a day – it's the result of continuous refinement over time.
So which comes first, the chicken or the egg? That's why I focus on helping my clients get simple:
- Start with a signature product or signature program or signature framework. If you dont' have one, I can help!
- Get granular and detailed so that your results become more precise with each launch and round of leading. 9 times out of 10 we do too much and need to kill those darlings!
- Stay flexible and keep evolving, but make launching easier by developing clear launch themes. What do I mean by launch theme? Keep reading...
The Power of Repetition
They say someone has to hear a message 26 times before it sticks. Think of Obama's "HOPE" or Trump's "Make America Great." These are the messages echoed repeatedly to make their campaigns memorable.
Your launch needs that same level of consistent, repeated messaging. What's your "HOPE"? What's the one message you want to echo out into the world over and over again?
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I'm really asking! Think about it, and then hit reply and let me know.
Your Launch Homework
This week, I challenge you to:
1. Identify your core launch message. What's the one thing you want your audience to remember?
2. Look at your current launch plan. How can you simplify it using the 4-step blueprint above?
3. Plan how you'll repeat your core message across different channels. Remember, 26 times!
Let's Connect
I'd love to hear your thoughts on this simplified approach. What's your core launch message? How are you planning to repeat it? Hit reply and let's chat – your insights might inspire my next newsletter!
✿
Until next Sunday, keep it simple, keep it consistent, and keep shining your light.
With love and clarity,
P.S. Feeling stuck on simplifying your launch? Don't hesitate to reach out. Whether it's through Angelus Advanced or Tabernacle, I'm here to help you cut through the noise and focus on what truly matters in your launch journey.
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