Hey there, spiritual solopreneur!👋 Erica here, dropping in with your Sunday night pep talk. Ready to witness how art transforms into empire? Let's dive in!
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When Art Meets Purpose
Susi's Brand Evolution
There's something mystical about watching a vision come to life. Today, I want to share a story that beautifully illustrates how artistry, intention, and motherhood can blend into a powerful brand presence.
Meet Susie, a gifted artist and mother who came to me with a dream: creating an earthy, tribal, rhythmic, feminine postpartum brand incorporating Ayurvedic and Cantienica techniques. But here's what makes her story special – she didn't just dream it, she dared to create it.
The Power of Starting With What You Have
Instead of waiting for the "perfect moment" or getting caught up in digital tools, Susie went back to basics. She and her mother sat down at the kitchen table with ink and paper, and began recreating artwork she had collected for her Tabernacle Mood Board. The result? Something incredibly original that we could remake into a distinctive graphic style.
Here's what made Susie's approach work:
- She honored her artistic instincts
- She started with physical media she was comfortable with
- She let her mother's influence inspire her marks and patterns
- She wasn't afraid to get messy and experimental
From Mood Board to Masterpiece
When Susie shared her Mood Board, everything clicked. Her vision became tangible, and we could start refining it into actual graphic assets. But here's the key – she didn't stop at the first draft. She kept iterating, refining, and expanding. Isn't the logo that she painted with her mom beautiful?
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The result? A brand that's:
- Deeply rooted in her own artistry
- Limited in palette but unlimited in potential
- Distinctively hers, impossible to replicate
- Ready to serve postpartum mothers seeking support
The Journey from Self-Study to Success
Susie's transformation didn't happen overnight. She started as a Tabernacle self-study student and evolved into a full-time resident. This is a year's worth of dedication, showing up, and believing in her vision.
Why Her Brand Works:
- Strong art direction guidelines create a clear container
- Limited palette (like the artist who only used red, yellow, and blue)
- Original artwork that tells her story
- Clear connection to her target audience
What I'm Working On:
Witnessing Susie's evolution reminds me why I love what I do. Watching creative women step into their power as business owners fills me with purpose. Our Friday live calls have become sacred spaces for breakthroughs - like spending an hour helping Maggie polish her podcast pitch for her new offering.
These moments remind me that motherhood and entrepreneurship aren't opposing forces – they're complementary powers that fuel each other.
What I'm Loving:
The ripple effect of women supporting women. When one of us rises, we all rise. Nienke, a single mom, is building a powerful platform helping women prioritize themselves, while Yael, a psychologist balancing life with two under two, is launching her brilliant new Substack called MIND FLOWERS.
These women aren't just building businesses – they're creating legacies that honor both their expertise and their journey through motherhood.
What I'm Celebrating:
This week, I witnessed one of those moments that makes my heart sing. When Alison, an ICU nurse, first shared her pitch for "Yogi Nurse," it was polished but missing her heart. During our Friday call, we helped her weave in her personal journey – from first-year burnout to a savasana moment that changed everything. Now her pitch is a powerful story of hope for burned-out healthcare professionals. She had her camera off, at home with her new baby in the background, worried he'd fuss during the pitch but he didn't!
She's not just building a business with her fussy baby on her lap; she's creating a solution that could transform healthcare from the inside out.
Your Permission Slip to Start Today
If these stories resonate, here's your sign to begin. Whether you're:
- A mother dreaming of financial freedom
- An artist ready to monetize your gifts
- A healer wanting to reach more people
- Someone with a bold idea waiting to take form
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This is your life's work. Start today. Start today. Start today. Start today. Start today.
Until next Sunday, keep creating with purpose,
P.S. Are you sitting on a bold idea that needs form? Hit reply and tell me about it. Sometimes all we need is someone to witness our dreams to make them real. ✨
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