Hey there, creative soul! 👋 Erica here, dropping in with your Sunday night pep talk. Ready to push your creative boundaries this week? Let's dive in!
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Transforming Visions into Visuals
This Week's Spotlight: Eva's Sales Page Makeover
I am a sucker for a good before-and-afters, so let me take you behind the scenes of a sales page transformation for Eva, one of our Tabernacle Residents re-joining for cohort 9.0. (And guess what? You could meet her soon!)
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Let's break down the key changes:
✿ First Impression: Scaled up the hero image for immediate visual impact.
✿ Focused Headline : Aimed for concise and compelling: "From marketing struggles to mission-driven success."
✿ Smart Layout : Shuffled content to really show off Eva's unique framework and purposeful position.
✿ Pretty AND Functional : Colors and fonts that don't just look good but actually guide you through the page.
✿ Social Proof : Front and center case studies, showcasing the real-world impact of Eva's work.
The result? A sales page that not only looks professional but also effectively communicates Eva's expertise and the soulful work she offers her clients.
Eva's Story : From Hidden Gem to Headliner
Eva has been one of those clients where her transformation was so tangible that I squealed during one of our Friday calls after she delivered her sales pitch.
Here's a snapshot of her transformation:
Before Tabernacle ↓
- Fear of being too vulnerable in her work (we've all been there, right?)
- Difficulty articulating her approach and product tiers
- Struggling to create a website that reflected her brand
- Lacking confidence in her brand strategy
- Challenges integrating her personal healing journey into professional work
- Uncertainty about her visual and photographic style
After Tabernacle ↓
- Published not one, but TWO kickass sales pages
- Mapped out her customer journey
- Simplified her methodology into 4-steps for clarity
- Designed a cohesive graphic style for her product suite
- Minimized her messaging, both verbally and visually
- Launched a podcast (becuase, why not?)
✿ Want Your Own Transformation Story? ✿
If you're nodding along to Eva's journey, thinking "That could be me!", then babe, it's time for Tabernacle. We kick off August 30th, and I've saved a spot just for you!
Why Tabernacle is like no other:
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Weekly Friday calls for personalized motivation
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Done-for-you designs and work critiques
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Three 1-1 mastery sessions with me
- A rich community of creative, talented, and brilliant spirits (Eva will be there!)
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Step-by-Step guidance to put your vision into action by November 2024
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And much more! around pricing, balancing creative and business tasks, and growth mindsets.
We've got exactly TWO spots left! If you're ready to laugh, cry, and manifest your socks off with us, now's your chance!
Tabernacle is an intimate online mentorship for healers, teachers, artists, and mentors who want to design programs, plan launches, and learn visual thinking. As you can see from Eva's work critique, it's a high-touch experience.
If you want in, here is what you do:
- Take a deep breath
- Click that "APPLY NOW" button below
- Cross your fingers (just kidding, you've got this!)
What I'm working on:
Booth-ing it up at the Dirty South Yoga Festival in Atlanta this weekend! Selling both Angelus and Art of Attention Healing Cards. I've streamlined the customer experience with QR codes for easy checkout, info collection, and newsletter subscriptions.
What I'm Loving:
Just attended a training on business automation and SOPs. I'm applying these concepts to my Dirty South booth setup. Can't wait to share how it all converts!
What I'm Celebrating:
Tabernacle 9.0 is almost full! Our workbook is going digital, and it's going to be EPIC – interactive, immersive, and packed with two years' worth of insights. Huge thanks to our 91 amazing Alumni for their feedback!
Your Words Make My Day:
You all are the best, seriously. ❤️
That is a wrap for this week! Remember, your creativity is your superpower. Use it wisely; use it often.
Until next Sunday, keep shining!
Erica
P.S. Want more of this good stuff? Hit reply and spill your thoughts! I'm all ears! ✨
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